Friday, June 01, 2007

Product Creation - Live Example of Writing a 100 Page Ebook IV

You know, if you end up with 12 chapters and some chapters have a few more than ten because you really need it. You know, maybe ten different ways to do weight loss, but exercises, you might have 25. Equipment, I don't know how you would cover that, but maybe you have 12. My guess is you're going to end up with 150 to 200 pages.

I know it's daunting and for anybody else, for everybody else that's raised their hand and you know said, 'product creation is something where I struggle a little bit.' This may be daunting, but break it down to these individual articles. Just about everybody on this call has written articles, you've written a few. Yes, it takes discipline, yes it takes sitting down at the computer and simply doing it. And, I know that sometimes you'll run into writer's block, but if you'll take one afternoon and brainstorm exactly the same way that Cheryl and I have just been doing to come up with these chapters, and then these things that you know about each of these topics in the chapter, you can come up with, you can outline an entire book in an afternoon.

Then, to write that book, all you've got to do is start filling in the blanks. Write one article, three or four hundred pages, for every single topic that you've created. And you don't have to start at the beginning. You can start anywhere in the middle of it. And you just keep filling it up. Every day you sit down and you write ten pages. Or you write five pages or whatever it it. It doesn't have to be perfect the first time you write it.

After you've written it, you read through it and you fix it. So, this could be your $50 product, perhaps? Maybe a hundred dollar product if you can add in a CD or something, that you personally talk to people maybe this could be a hundred dollar product. I don't know. I don't know the natural health market. So, this product could be priced at somewhere between fifty and a hundred dollars.

Maybe with a CD or some other added value. To create your initial ten dollar product, all you've got to do is take one of those ten chapters and basically make that your ten dollar product. Doesn't have to be the exact same chapter. It doesn't have to be an excerpt, so to speak, although it could be. You could use the same concept though and take your ten... You know, take one of your ten topics and write ten or fifteen good articles about that topic. Write another five or ten pages or topics on things that help people do that one topic better.

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