Saturday, May 26, 2007

Article Writing - How to Write a Prospect Pulling Negative 7 Tips Article

Writing a seven tips article is one of the fastest and most powerful ways in which to write articles. You can deliver a lot of useful information and it writes quickly.

The power of a "negative" 7 tips article

Here is another way to take a slant on a seven tips article and get a lot of reader response. It is just human nature. Approach the seven tips from a negative angle. This is simple human nature. We are attracted to the negative.

One of my most popular syndicated newspaper articles has been "Seven Ways to Mess up Your Marriage". The negative draws people in. It is a surprise. It is different. It is the same thing as driving by a traffic accident. You don't want to look but you look.

It's the same with a title like "7 Ways to Mess Up Your Marriage." People can't help but be drawn to a title like that. One of the reasons for this, as I have learned from asking my readers, is that they want to see if they are doing any of them and which ones they are doing. It's human nature folks.

How to do it

Step 1 - Just like any 7 tips article, list out your 7 tips.

Step 2 - Then add two or three sentences explaining each tip.

Step 3 - Here is the most important part of writing your negative 7 tips - you must include what to do instead. If all you do is point out what not to do, I don't believe you have been truly helpful. Complete the loop and offer tips on what to do instead.

Now go write your negative 7 tips article.

Labels: , , , , ,

Tuesday, April 17, 2007

Cheap and Effective Ways to Promote Your Books

I thought it might be an idea to share here what I do to promote my books.

I like writing articles, so that's an easy way for me to promote. For example, I have a romantic comedy coming out shortly, so I've written an article entitled, 'Crafting the Romantic Comedy' and started circulating it at various article banks.

One article I wrote last year, just before the release of a romantic suspense novel, was entitled, "Seven Ways to Inject Suspense Into Your Novel". A couple of weeks later, I was amazed to see it as the lead article in The World Wide Freelance newsletter, which has a circulation of 20,000. As a knock on effect,
people contacted me after seeing the article via that newsletter and asked me to take part in live chats and interviews at their websites. They also asked my permission to publish the article as well.

I try to gear the promotional article up to suit the particular book coming out at that time and include a link to it in the bio.

If you are interested in trying this, here are some article bank links:

http://www.ezinearticles.com/


http://www.articlealley.com/


http://goarticles.com/

You can probably find many more article banks by use of a search engine. Of course, if you can go the extra step and get your article published in a relevant magazine, so much the better. Last year, I managed to get my article, "Five Reasons I Chose to E-publish My Novel", printed in The Romantic Novelists Association magazine.

Another idea I've had is to have my book covers printed on postcards. A friend gave me the link to a reasonably priced online printer, who also supplies 250 free business cards, so I'll get some of them printed the same time. Here's the link:
http://vistaprint.com

Or how about putting out a press release, either in the local newspaper and/or online? See here: http://www.prwebdirect.com/

I've also started including leaflets to my books that are due for release in other books I sell, so the reader, if he or she likes my style, may consider purchasing the new book when it comes out.

I also involve family and friends who are marvelous promoters. My mother, for instance, likes nothing better than telling her friends at The Salvation Army and Age Concern about her daughter, the author! Several have bought not just one book but the follow up as well!

My husband has promoted my books both at the bowls club and at work and I've had several orders that way.

These are just a few ideas I use to promote my books, low cost ideas that cost little more than your time to write an article or issue a press release!

Labels: , , , , , ,