Wednesday, May 30, 2007

Easy Steps to Earn Money with E-Book Creation

The E-Book as an advertising tool is now the trend in popularizing your product online. A lot of businessmen have engaged into this type of advertisement as E-book's capacity to market and advertise a product is really immense in nature. The use of the E-book as a tool in advertising had an adverse effect in generating more profit in the business. You may want to read on some of the tips on how you can better enhance your skills in e-book creation.

a. Choose a topic that you have extensive knowledge of and make a research about it to polish what you know. When writing an e-book, the contents that will be placed on it will count the most. It is best that you write down the best pieces of information rather than putting sub-standard, seemingly irrelevant data. After all, your purpose in writing an e-book is to inform rather than mislead.

b. Create a highly impacting subject line of the e-book. Prospective clients will basically look at your work on its front page. So, to ensure that you are able to catch your client's attention at first glance of your work, give them a catchy title.

c. Write the content. When writing the content of your e-book, it is always a good practice that you, from time to time, reference with what you have researched. In which case, you know that what you are writing is something that is supported by many minds.

d. Do not forget to run through the checking process. Even if you know that you have an unerrand grammatical skills, it is always wise to do some double checking. Your writing is going to be immortalized on the Internet and doing a simple check will not do you any harm.

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Saturday, May 26, 2007

Article Writing - How to Write a Prospect Pulling Negative 7 Tips Article

Writing a seven tips article is one of the fastest and most powerful ways in which to write articles. You can deliver a lot of useful information and it writes quickly.

The power of a "negative" 7 tips article

Here is another way to take a slant on a seven tips article and get a lot of reader response. It is just human nature. Approach the seven tips from a negative angle. This is simple human nature. We are attracted to the negative.

One of my most popular syndicated newspaper articles has been "Seven Ways to Mess up Your Marriage". The negative draws people in. It is a surprise. It is different. It is the same thing as driving by a traffic accident. You don't want to look but you look.

It's the same with a title like "7 Ways to Mess Up Your Marriage." People can't help but be drawn to a title like that. One of the reasons for this, as I have learned from asking my readers, is that they want to see if they are doing any of them and which ones they are doing. It's human nature folks.

How to do it

Step 1 - Just like any 7 tips article, list out your 7 tips.

Step 2 - Then add two or three sentences explaining each tip.

Step 3 - Here is the most important part of writing your negative 7 tips - you must include what to do instead. If all you do is point out what not to do, I don't believe you have been truly helpful. Complete the loop and offer tips on what to do instead.

Now go write your negative 7 tips article.

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Friday, May 25, 2007

The Imminent Achiever Creative Genius as an Online Article Author

If you are involved in online article marketing then you probably realize there are many different types of writers who are authoring articles and putting them on to the Internet by posting them on online article marketing submission web sites. As the top online article writer on the Internet today, I find it very fascinating all the various types of writers and I even have a group of writers which I read quite often. Not only am I a writer I am also a very loyal reader.

Of course in any endeavor in life there are the superstars and the also-rans. What happens when you take the premier imminent creative genius achiever and turn them into an online article author? It would be simply amazing to see what kind of articles they might put out. Who knows what kind of wonderful ideas or concepts they might come up with?

We could learn a lot from someone like this and when we find him we should be reading their articles and searching and scouring the Internet for their other works. Perhaps these enlightened geniuses or brilliant minds have become an expert in one or more scientific domains or maybe they are considered an authority in a specific industry. If so the world stands to learn about new incredible innovations from these creative geniuses.

How can we tell when we find a creative genius on the Internet? Is there some way we can tell by their writing style, authoritative use of the English language or surefootedness of their words? I believe that each reader should be able to spot the creative geniuses of our time by the words that they write and the thoughts that they propel. Think in this.

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Thursday, May 24, 2007

Article Writing - Write From Your Experience

There is an old standard out in the writing world: "Write what you know".

This is a very good guide, and should provide a vast array of subject matter. However, it may appear limiting to some people, for two reasons. A person may consider their experiences narrow or uninteresting, and thus find it difficult to draw out an appealing article idea. The second reason is when a person feels they've exhausted all topics with which they are familiar. In truth, writing what you know is the best place to start, and essential if one is to present an accurate and informative article.

Every person holds countless life experiences. No matter how unexciting we believe our life to be, each experience is unique and of interest to someone else. A single, everyday event can be developed into a multitude of articles, each slanted toward a different audience.

Let's take a simple, outwardly mundane example, such as re-painting the exterior of a house. Just a handful of possible ideas include: Painting on a budget, How to extend the life of a paint brush, Choosing colours, Hiring professional painters, Spray versus brush – what is best? Ideas are numerous. Brain storming potential titles will often generate many more article ideas than one would wish to write, and that is good news for any freelance writer. To increase the idea pool even further, thinking about the various reader groups to which a subject may relate also helps. It is possible to write individual articles on the same subject, angled differently for each market.

Certainly, a writer should write about the things they know, but possibilities vary far beyond the information and skills currently held. Exhausting all avenues in your personal experience does not equate to the end of marketable ideas. When it comes to writing about something you do not have knowledge of – then go get it. Driving a race car may be far from the world of a single, mother-of-two, but it does not have to remain so.

Gaining the new experience necessary to liven up your knowledge base might be as easy as researching the topic at the local library. It can also be as exciting and rewarding as participating in a new activity. This might be just the right day to seek out the local photography interest group or take Salsa dance classes.

Writers sometimes limit their opportunities for income by keeping a too-narrow focus. There is a world abounding with possibilities that will not only expand your idea bank, but also enrich your life in the process. When the inspiration pit dries up, perhaps it is time to try a fresh experience and create a new focus.

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Wednesday, May 23, 2007

What is Duplicate Content Part II

What does this mean to you? You should not deliberately create multiple versions of the same content, changing only the keywords. This will be detected, and unless the text is also relevant to the keywords used, the search engine will list only one of your pages, or perhaps even none of them. If you are involved in affiliate marketing, you should also be careful of copying content provided by the merchant directly to a web page. You can be almost certain that many others have done the same.

Be careful of scraped content, such as scraped article packs that are sold online. This content has been scraped from blogs and article directories, and the same content can be used on hundreds of other web pages. Any page with scraped content is liable to be filtered by duplicate content filters.

Article marketing is popular, but people tend to submit the same articles to a number of different directories. What this means is that each directory will have the same content in its database of articles. Initially the same article has a chance of being listed several times in an index, but over time, these will be filtered until there is only one. The major benefit of submitted articles, therefore, is through their access by visitors to these directories and who use the search boxes to seek articles using specific keywords, rather than through their search engine listings.

In some cases, the search engine might not be able to determine the source of the original article and filter out the writer's web page. This is why you should never use a submitted article on your own website, unless it is a rewritten version.

Google refers to 'substantive blocks of content', but does not qualify what is meant by that. It might be possible to overcome the duplicate filter by rewriting parts of a web page or article, but if you don't known by how much you must do it, it is probably as well just rewriting the whole thing.

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Monday, May 21, 2007

Nothing Down for the 2000's - A Book Review

"Nothing Down for the 2000's" is the most recent version of Robert Allen's first successful book, "Nothing Down," published in 1980. In 1990 he revised the edition and published "Nothing Down for the 90's." Most recently, Allen co-authored "Nothing Down for Women" with Karen Nelson Bell.

More than one million copies of "Nothing Down" were published, and the book stayed on the New York Times bestseller list for 46 weeks. It became the most successful real estate investment book in history and became the book that every investor wished he had written.

In the book's introduction Allen states, "Real estate is the simplest, easiest, safest, shortest route to financial freedom." However, after reading the book, I don't feel that Allen's short statement quite accurately describes the nature of creating financial freedom through real estate investments. I came away with the feeling that while investing in real estate is quite within my resources and abilities, it really requires a large amount of dedication to learning, attention to detail and creativity, commitment to reducing risk, and patience.

Allen's book begins by discussing the financial rewards from successfully investing in real estate. He makes a compelling case that achieving financial freedom through real estate investing is a desirable and achievable goal.

Next, Allen talks about the proper attitudes and purposes that a successful investor must have. He presents several interactive activities that allow the reader to determine whether they have the proper mindset and the compelling reasons that will allow them to become a successful investor. This section gives the reader a good opportunity to decide whether the rest of the book will be of value to them.

Allen's real estate investment system consists of two basic parts, finding a good real estate deal and funding the deal. The remainder of the book is full of good information about finding and funding.

The next few chapters discuss sources for finding candidate deals and how to rate the deals. Allen's treatment of the subject is thorough enough that most readers will be surprised by how many sources of real estate deals there are. Not all candidate deals are worth going after, however, and Allen presents a good, common sense rating system that he has used for many years and which has produced many profitable transactions. Allen also talks about building a team of people who can help an investor find good deals.

The final section of the book, which seems to be the longest section, covers the principles of funding the deal. In this case, the book covers types of funding that result in the buyer not having to put down money of their own. After all, that is the main appeal of the book, that an investor can control significant amounts of real estate without having to use their own money. As with the section about finding deals, this section about funding reveals a surprisingly large number of strategies to negotiate and complete the deal without having the buyer put down money of their own.

Allen concludes his book with a discussion of the fears that may prevent a person from becoming a successful real estate investor. He lists eight major fears and talks about ways to overcome each of them. He then closes the book by saying, "I firmly believe that the book you now hold in your hand can give you the tools you need . . . my very own, proven strategies for truly Creating Wealth with Real Estate."

"Nothing Down for the 2000's" by Robert G. Allen, published by Free Press. ISBN 0-7432-6155-0

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Sunday, May 20, 2007

Resale Rights For Ebooks - Creating High Resale Prices

Have you ever paid a high price for resale rights for ebooks only to see someone reselling them the next week for $1 each on eBay?

Most resellers are lazy. They buy resale rights for ebooks then turn around and resell the ebooks just as they bought them -- except usually for less money because it's quick and easy.

Suppose you have to pay $47 for the resale rights on a hot new ebook. You immediately upload it to your website and shoot an email to your list, "Stop! Don't pay $47... get it today for just $7!"

If you sell 7 copies or more, you've made a profit and you didn't have to do much work. Chances are you will at least double or triple your money, even with a relatively small list.

But there are two problems with that:

1. Unless you are selling resale rights for ebooks to build your list, you have to resell an awful lot of $7 ebooks to make a living.

2. You've just made it difficult for anyone else to sell the resale rights for that ebook for more than $7.

Just because other people are selling resale rights for ebooks for a pittance doesn't mean you have to be stuck with resale rights for ebooks you could only sell on eBay for $1.

Here are three creative ways to maintain or even tremendously increase the value of resale rights for ebooks you purchase:

1. Repackaging

2. Recreating

3. Repurposing

Repackaging Resale Rights For Ebooks

Sometimes resale rights for ebooks are sold for a single ebook, sometimes you get a package. But when you do get a resale rights package, often there wasn't a whole lot of thought that went into deciding what products to put in the package. If the resale rights license allows, you can repackage it with different products to create a themed product.

Maybe last week you picked up a resale rights package that had an ebook about dog training. Then you remember that a resale rights membership you joined has a great looking ebook with private label rights about making doggie treats. Think that dog owners might want to make some nice treats to reward their dog as they are training them? That's probably a much better match than the ebook about copywriting that originally came packaged with the dog training ebook!

On the other hand, you just picked up some nice Web graphics with resale rights. That sure would go better with the copywriting ebook! Then you remember you also have a sales letter generator with software resale rights. You also just read an article about how Web 2.0 is the coming thing.

You spend about half an hour surfing and learning more about Web 2.0. Then you log into your favorite resale rights membership site and discover they have resale rights for ebooks about MySpace, YouTube, and Squidoo. You dust off your copy of Photoshop, download an ecover action script from the resale rights membership site, and spend the afternoon creating some new graphics for your hot new products, "The Web 2.0 Web Master Pack" and the "How To Train Your Dog But Still Treat Your Best Friend Right" package. You set the price at $97 for the Web 2.0 package and $27 for the dog training package.

Recreating Resale Rights Products

Sometimes you don't just get resale rights for ebooks. Sometimes you can also can get private label rights. Repackaging works great, but wouldn't it even be more effective if at least one of the products in the package was only available through you?

You're in luck. You check the license for that copywriting ebook and realize you have unrestricted private label rights. You can claim authorship, modify the content in any way you want, or do just about anything with it. Looking at the copywriting ebook, you realize it's a great ebook on copywriting, but it really doesn't cover creating sales pages for the Web. You add some content and some screenshot graphics to help illustrate.

Then you download a free trial of Camtasia and spend a couple hours creating several videos on how to use the Web graphics and sales page generator, and how to use MySpace, YouTube, and Squidoo. And you change the price to $197.

Repurposing Resale Rights Products

You've created two new products that no one else has. But you're wondering about that dog training package. Maybe there's too much competition for those keywords. You check Google. Even in quotes, "dog training" returns 1,620,000 results! You realize you should have checked Google first. Time to double-check that license. Great, you have private label rights for the dog training ebook as well! Your dog training package is about to become a "German Shepherd training" package. There are only 27,200 results in Google for that!

But then you start thinking... why stop there? You could have dachshund training and Chihuahua training. And there are only 5760 results in Google for "Great Dane training." Just how many breeds of dogs are there? You pull out your calculator and start counting your anticipated millions.

As you think about, it hits you. You can do the same thing with "The Web 2.0 Web Master Pack." You open a Notepad window and quickly type in:

  • The Web 2.0 Web Master Pack

  • Building Your Medical Practice With Web 2.0

  • Promoting Your Legal Practice With Web 2.0

  • How To Promote Your Local Business With Web 2.0

You can think of more later. For now, you want to add some extra multimedia to the ones for the doctors and lawyers. Remembering how much doctors and lawyers charge, you set a price point of $297 for those.

Sitting back for the first time in hours, you realize that the sun is rising. You've been up all night working on this. But you're not tired. In fact, you feel better than you've felt in a long time. You started out with resale rights for ebooks just like everyone else. But now you have some premium products no one else has.

Then it strikes you. You could have just thrown the original products in a package and listed them on eBay with a Buy It Now button. You could have gone to bed early instead of staying up all night. You could have sold resale rights for ebooks just like everyone else. You probably would have made at least a dollar or two by now.

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Saturday, May 19, 2007

Writing the Easiest Articles to Read

The art of article writing is a very difficult one. Not every one who has a flare for writing can write really good articles. If you want to write good articles you can do so by following certain simple and easy steps. The first and foremost thing is to think about the content of your article. You must know what you want to write about. When you are clear about the topic you will be discussing in your article and the way you want to proceed with the article, you need to write down the pointers. These are the steps which most of the article writers follow when they want to write an article. But this is not enough. Writing an easy to read and engaging article is no joke.

If you want to write articles which are engaging in the sense that a person who starts reading your article cannot stop before reading it till the end, you need to be careful about your expected audience. It is always better to keep the language of your article simple. Using simple language in your articles is always better as when a person is reading an article he or she will continue doing so only if he or she is able to understand what is written. To make sure that your readers enjoy your article you need to write the min simple but attractive manner. It needs to be informative. The sentences should be small and plagiarism should also be strictly avoided. This is very important. If you follow all these points you will write real good stuff.


Friday, May 18, 2007

Interview with Joe Redden Tigan - author of "Waggle"

Today, Juanita Watson of Reader Views talks with Joe Redden Tigan about his humorous, yet thought-provoking sports novel "Waggle."

Joe Redden Tigan was born in DeKalb, IL, the youngest of seven children. Shortly after he was born, the family relocated to California, and a decade later returned to northern Illinois, settling in St. Charles, a western suburb of Chicago. After attending several colleges that included University of St. Francis, Northern Illinois University, and University of Copehagen, Denmark, Tigan eventually graduated with a B.A. degree from the University of Massachusetts in Amherst. He focused on literature and journalism, and later attended Illinois State University, where he received a fellowship to study creative writing in the graduate Creative Writing Program. At that time, the creative writing faculty at ISU included David Foster Wallace, Curtis White, and C.S. Giscombe. Tigan has had poetry published in "The High Plains Literary Review" and other literary journals. He currently lives in Chicagoland.

Juanita: Welcome to Reader Views Joe, and thanks for the opportunity to talk about your stunning first novel "Waggle." What's your background with the sport of golf?

Joe: Thank you, Juanita. I appreciate the opportunity as well. Golf has been part of my life for a very long time. Highlights include my time as a caddy at St. Charles Country Club in the western suburbs of Chicago, being selected to caddy in the Western Open during that time in high school, working on the greenskeeping crew at the local 9-hole municipal course during summers home from college, and anytime spent playing, of course. I can usually keep my handicap in single digits, and I actually came pretty close to winning the St. Charles city tournament not too long ago.

Juanita: Joe, you've written poetry for years. Would you tell us about your writing history, and why you decided to pen your first novel?

Joe: My writing history has a lot of stops and starts, and I think that "Waggle" was a long-awaited personal response to that. I would receive praise for some of my writing at various points in my life, after which I would stop writing for like 5 years. Why I would do that I have no idea, nor do I really want to find out. In other words, I would have some poetry published in a literary journal then I wouldn't write for a long time, or I would receive a fellowship to study in a graduate creative writing program then leave after a year and not write for a long time, etc. "Waggle" kind of said "put up or shut up" to me in that haunting way that only inner monologues about novel ideas can have.

Juanita: What inspired this particular story?

Joe: First and foremost, a lot of time spent listening to conversations while playing golf. That was already in the data banks when I started writing the book. After that, I think I just finally hit a point in my life where I wanted my writing to say something to me and to my community.

Juanita: What happens in "Waggle"?

Joe: I hope "Waggle" conveys the feeling that maybe something has already happened, and that what transpires in the book is a reaction to what has happened. And what has happened is that a beautiful far western suburb of Chicago has been ravaged by commercial and residential real estate development, and the unbridled greed combined with the exploding population have finally hit real estate appraiser Conny Bromenn in a deep enough spot to where he may want to actually do something about it. Like get involved. He knows he can't go it alone though. His challenge is to convince his long-time friends and golfing buddies that they should join him in his quest to do things like: participate in preserving the environment, beat back commercialism, outfox governmental bureaucratic oppression, and learn how to play musical instruments, as just a few examples. Conny knows the only way he could get these guys to participate is if they lost a bet. And that's literally how he approaches getting their buy-in.

Juanita: Would you tell us more about your lead character Conny Bromenn?

Joe: Conny is, at 40, beginning to question not only where his life has been but also where it's going, and he's probably not super-enthusiastic about either, you could say. Like pretty much everybody else, his life has not turned out the way he thought it might. But a ridiculously beautiful day in Carlsburg, IL has injected him with newfound hope and enthusiasm. Conny is awash in pure-grade personal awareness, and he simply can't escape a mounting desire to make more out of his life, starting that day.

Juanita: How did you come up with him as a character? Did he evolve on his own through the writing process or did you have a definite idea of his progression?

Joe: I would say a little bit of both, but of all the characters in the book, Conny was probably the most pre-conceived. He obviously drives the book. I knew what I wanted him to be and I adhered to that preconception, but I also gave him room to expand. Truth be told, Conny originally developed from my own personal backlash to what seem to have become staple hero roles in fiction today—either an adolescent from a dysfunctional family who's really confused or a single woman living in the city and all the ensuing drug use and sexual escapades of both therein. I wanted to write a character or several characters who were truly adults.

As such, Conny carries the burden of being conscientious (at last), but he's also quite human. I knew I needed this in him from the very start, but when you ask how did I come up with him, all I can think about is how much he evolved naturally as I wrote him. The starting place for Conny is difficult to describe, because he wasn't born from a "spark" so to speak, but more from experiences over a long time.

Juanita: Joe, have you always been aware of the "bigger picture" or did you have a day/ event that catapulted your expanded awareness?

Joe: I think I've always been a big picture kind of guy. One of my early interests was to become a journalist so I could "see the world" and I developed that interest through high school and college by being editors of school newspapers. The plan was to be an observer of great note. However, somewhat conversely, I can remember the day I decided to write "Waggle" quite vividly, and that was a decision made in answer to stop being an observer and start becoming a player. I really can remember the day, but that day was the result of many years of writing and running.

Juanita: Who are Conny's golf mates? And, what real-life representation can you attribute to them?

Joe: Conny is lucky enough to form a foursome with Buck O'Royerson, Clark Sweet, and Tom Blair, the foursome making up three real estate appraisers and one regional mortgage sales director. And putting aside the theory that everything writers write is about the writer and his experiences, I have to say I was surprised by how little these guys—and anybody in the book, really—were related to real-life people I know. They have some broad strokes that could apply to just about anyone, which is by design of course. Buck is a gambling and alcohol addict; Sweet lies about his talents as a golfer; Tom Blair is affixed to a cell phone constantly. But they also have distinct personal idiosyncrasies, and this is where I was taken aback by how much stuff I could actually make up, because these personality traits are unrelated to anyone or anything I've ever known. And man, is that ever the fun part of the writing.

Juanita: Would you elaborate on the personal awareness theme in "Waggle," and the way the game of golf lends itself so well to this topic?

Joe: Golf is well known for its psychological requirements. The kind of focus required to play golf (well) is beyond any other sport, period. This is why golf lends itself so well to a story about four guys experiencing burgeoning personal awareness. They couldn't do that on a football field. Plus the fact that they're 40 years old. But what tends to get lost in the shuffle about golf in our ESPN2 age is that you're spending 4-5 hours walking close to 5 miles when you play 18 holes. Just physically speaking, this is going to induce the kind of deep, regulated breathing necessary for Zen-like meditation on life, which in turn leads to heightened personal awareness. I'm quite devoted to the topic of walking in the book and its incredible ability to provoke things like self-reflection and clearheadedness.

Juanita: Joe, do you think Conny is going through a mid-life crisis?

Joe: I'm one of those people that has a problem with that term. I was raised by a father who was born in 1918 and a mother who was born in 1922, so what I was taught to be an actual crisis was formed by people who spent their adolescent years in an economic depression we can't even imagine only to move into their young adulthood engulfed in a world war we can't even imagine, during all of which they still functioned quite well, so, by proxy, my definition of "crisis" tends to differ from a lot of my contemporaries. Discovering that your priorities have changed because you're maturing does not mean "crisis" to me. In "Waggle," I use the term "catharsis." That seems more appropriate.

That being said, I still wouldn't even use the contemporary application of the term "mid-life crisis" in reference to Conny because he's not going out and buying a red Corvette and trying to score with 19-year-olds or quitting his job with a secure income to run off and be a bartender at a resort in Cabo San Lucas, which, from what I've gathered, tends to be the normal kinds of psychological associations with the term. He's really not confused or wayward. Quite the opposite. In fact, he's so focused on this particular day that he's worried his friends might become concerned about his newfound clarity. Conny's not avoiding. He's pursuing. Well, at the very least, he's trying to avoid avoiding things anymore at this point in his life.

Juanita: For those readers who don't play golf, what does "waggle" mean?

Joe: I like the definition Reader Views reviewer Cherie Fisher found: "To make small movements of the club head back-and-forth at approach, prior to grounding the club…It can be a nervous habit, or it can be an intentional movement designed to help the golfer trigger the swing or achieve the tempo they are looking for." Achieving tempo. I like that, and tempo is a very important achievement for me as a writer.

Juanita: Why did you decide to bring the idea of social responsibility into the golf realm?

Joe: A round of golf, for me, has always had a way of clearing my head. In a way, the aforementioned definition of "waggle" could be construed as meaning a way of finding an almost Zen-like comfort level first, the swing away. This is the kind of meditation required to decide you will finally eschew your singular goal of making money and create new goals centered on community involvement and improvement. Triple-the-Pines Golf Course became a giant Zen garden for Conny and the guys, and greater community involvement (or any at all) was their revelation, I guess you could say.

Juanita: Joe, you bring the golf course into this story almost as if it is a character in itself. Would you comment?

Joe: Triple-the-Pines Golf Course is indeed a character in this book, and sometimes it's my favorite one. Each hole receives its own introduction, and in rather personal terms. I wanted to give the golf course a sort of ambition of its own, which is to break the ego of every golfer that treads upon it while clearing their heads via a good dose of fresh air, exercise, and camaraderie. The course is helping these guys make some pretty heavy decisions. I actually had a line in an early draft of the book that didn't make the final cut, but that I still like very much: (After cordial greetings on the 1st tee) "Triple-the-Pines is quickly relegated from a long-time friend and possible sleeping partner to a faithful minister and does so without question, though there are times guys have looked back at Triple-the-Pines after 18 holes to see its horizon fashioning a smirk at how breaking 80 was never even close to being broached that day." The golf course is a character, and with its own complexities.

Juanita: Joe, what are your thoughts on the listlessness of suburban life and affluent complacency?

Joe: The one thing I want to set straight is that, yes, this book certainly does allude to the oftentimes-vacuous nature of suburban consumerism. But that's really not what the book is about. We already kind of know that, you know? "Waggle" looks for solutions to this particular brand of lethargy, and hopefully in an entertaining way.

But in a more direct response to your question, the commonplace listlessness and complacency you can find in affluent suburbs flat out scares the hell out of me sometimes. I think it's because I absolutely love the suburbs, but I love the 1985 version of them. They're getting bulldozed hard and fast these days, and I know we need places to accommodate the growing population, but I can't help but think a lot of times there's got to be a better way. But those better ways aren't just going to happen. When I hear people complain about the state of affairs, then tell me they need to run out to Super Target real quick to get their shopping fix in before Dr. McDreamy comes on tonight, it flat out scares the hell out of me sometimes.

Juanita: Do you think that changes to this type of "suburban consumerism" will predominately come through an internal catalyst as Conny represents in your fictitious community?

Joe: Most definitely, Juanita. Great point. I firmly believe that change can only come from within; it starts with your self. Can you be prodded into doing something as monumental as sacrificing time with Dr. McDreamy to campaign for city council? It's unlikely without a pre-existing, intense individual desire. You can pass the homeless veteran begging for money on the Canal Street bridge in Chicago a thousand times and never give a damn about homelessness; you can be handed a thousand pamphlets about joining the organization trying to save a city landmark from being turned into a parking garage; you can be bombarded by doorhangers asking you to sign up for Habitat for Humanity. And God bless the volunteers that try to raise awareness. But let's be honest, it's going to take your own personal smothering of oddly fresh air, as Conny experiences on July 28, 2003, to finally get up the energy do something about it. That air representing some kind of awakening, obviously.

Juanita: Joe, there is quite a bit of humor in "Waggle." Would you comment on your writing style and the funny nature of your novel in the context of a male oriented personal discovery story?

Joe: Humor is imperative to human existence. I don't mean that figuratively. We need humor like we need air or water. We would literally die without it. To call anybody left standing without humor in the world "boring" would be a monumental understatement. I tend to want to communicate with people in a humorous fashion, especially in writing. For one thing, it's really challenging. So, the thought of telling a story about four real estate appraisers in Chicagoland during the real estate boom suddenly "finding" themselves requires humor. There's just no way around it. Putting that story on a golf course was just pure fun for me, and something I have an extensive background in. If something is both practiced AND fun for you, your writing process is going to be that much more enjoyable and successful. This is going to sound really cheesy, but I've always felt that the old axiom "write what you know" should really be "write what you love." Cheesy quotient pretty high on that one, I know.

Juanita: Fans of "Waggle" are full of praise and calling for a sequel. Do you have any plans to oblige?

Joe: I do. It's in the works as we speak.

Juanita: How was the experience of writing your first novel? What about in comparison to writing poetry?

Joe: Even though my book is humorous, the experience of writing it was not always fun, not by a long shot. Granted, there's also a very serious strain of "what the hell are we going to do about the state of the world these days" running through "Waggle." But writing a novel is quite different from writing poetry, at least for me, in that the spans of time spent sitting and writing are quite different. I can write one line to a poem and love it so much that I'm happy and done for the day and gone to play 9 holes. Novel writing can really suck the time right out of the air. You can spend 3 straight weeks holed up in an efficiency apartment outside of San Diego and emerge for groceries one day only to find that you're not relating very well to the people in the grocery store because you've been holed up in an efficiency apartment outside of San Diego writing fiction for 3 straight weeks. My poetry writing is rarely paced like that, if ever. However, I have to say my experience with poetry did feed my novel writing process more than I would have thought. I was surprised. And I'm talking pure mechanics here, as well as little things like word choice and tempo.

Juanita: Joe, what do your friends - in particular your male friends – think about your book?

Joe: I get quite a wide range of feedback. So far, it's been extremely positive and, boy, am I grateful. Very. But you know what's funny? Women tend to be the ones who will actually recite favorite lines back to me, and they're often lines I consider to be fairly submerged in the rest of the text. For example, I have a bit of a running thing where when a character has an intense reaction to something, it's precluded by what I call a "Christ-golfer" line. It could be along the lines of "Christ in a plaid pair of pants! Hit the ball already!" Women will say to me, "Christ in a pair of Foot-Joys, Tigan! That's a great book!" Guys don't do that nearly as much, which makes me hope to God that they're not living up to the statistic of women reading much more than men, and more smartly. Guys tend to comment on how the story has been laid out and like to kick around the broader topic of how the wager that is so pivotal to the book actually works. That kind of thing. Like maybe they leafed through it. I'm not making accusations here.

Juanita: Joe, how can readers find out about you and your book?

Joe: My page is actually getting to be quite thorough, with Search Inside capabilities and a good number of what I think are helpful, incisive reviews. That's the best way to get to know the book at this point. There have been some requests for a web site and I'm considering that.

Juanita: Thanks so much for talking with us today Joe. We have enjoyed hearing about your novel "Waggle," and are thrilled to hear that you are in the process of writing its sequel. Do you have any final thoughts for your readers?

Joe: Thank you, Juanita. And I appreciate the kind words toward a new book. I would just also say thank you to those that have grabbed a copy of "Waggle" and taken the time to read it and even offer some feedback. It is truly a fast-paced world out there these days and I know the pleasure of reading can get lost in the shuffle sometimes. Plus there's that damned Dr. McDreamy. I'm glad to hear from those that have eschewed it all to get through my book.

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Tuesday, May 15, 2007

Secret "Get Google Adwords For Free" Ebook

I recently bought the ebook everyone's been talking about (called "Get Google Adwords Free") the other day so I decided to write a review. In a nutshell it was an information packed ebook (125 PAGES) that explained how to achieve and maintain a constant #1 ranking on Google Adwords as well as how to get MILLIONS upon MILLIONS of dollars in "pay per clicks" for a cost of ZERO. Unbelievable I know (continue reading).

What is even more interesting is how the author claims to have brought in over $1 MILLION DOLLARS income yearly using the "secret" in "Get Google Adwords Free", and on top of that, an unheard of $87 MILLION DOLLARS in FREE Google Adwords advertising.

I must admit hearing bold claims like these definitely got my attention. I wanted to know what he knew about Google Adwords that I didn't. I have wasted a lot of time and spent lot of money making Google Adwords work for me, and this guy seemed to have me beat. So after reading the sales page TWICE I bought the ebook. I reasoned that since I bought this "Get Google Adwords Free" ebook through CLICKBANK I was protected, as I knew that CLICKBANK would refund my money back if I wanted a refund with no questions asked.

With this peace of mind I was able to systematically read AND critique this man's "secret" methods. What I discovered in "Get Google Adwords Free" was the detailed methods to achieve exactly what the sales page boasts. If you were to put in action the claimed "secret" that he suggests, you will have achieved free Google adwords advertising (or any other pay per click service out there for that matter). I could have kicked myself for not thinking of this "secret" already. All the methods are completely LEGAL and break NO laws whatsoever. You may laugh, but I feel that soon everyone will be utilizing this "secret" method in one form or another in the very near future.

On a personal note, after actually implementing just a few of the techniques that he suggests I immediately saw a 150% increase in unique visitors to my website and my daily sales tripled that same day. I think the methods in "Get Google Adwords Free" will work for anyone with a 4th grade reading level.

Of course there is a section to where he gives you the opportunity to sell "Get Google Adwords Free", his ebook. His firm researches that out of 46,000 people surveyed 96% said that, 'getting Google Adwords free' was their most sought after information.

The affiliate section of his website is the most impressive section that I have seen in years. Full of any marketing tool that you can think of to help you make money easily. I think he has certainly gone to great lengths to ensure his readers' success.

I do feel like he could have gotten his point across without a huge hyped up sales page, but I guess I would not have given "Get Google Adwords Free" a second thought if it had not gotten my attention with such huge claims.

All things aside I did learn techniques that I did not know before, and I have been using Google Adwords for some time now. I personally feel that upon reading "Get Google Adwords Free" you will be one more step closer to success than you were before reading it. Even an advanced Google Adwords guru can come away with something I'm sure.

My honest recommendation would be to give it a read, as it comes with a "money back guarantee" anyway, you would have nothing to loose. I personally will be keeping my copy of "Get Google Adwords Free" to save it with my other useful ebooks.


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Saturday, May 12, 2007

Ebook Writing - 8 Key Ways to Embark on Ebook Writing

If you are interested in using technology to profit through writing, you will want to consider ebook writing. There are many benefits that can be realized through ebook writing today. Of course, at the outset you will want to better understand the 8 key eays to embark on ebook writing.

1. When it comes to embarking on ebook writing, learn the basics from someone in the business. There is no need for you to reinvent the wheel.

2. As you start in ebook writing, consider those areas in which you already have an expertise. One of the keys to successful ebook writing is writing about what you know.

3. Identify those other areas in which you have an interest. In ebook writing, you likely are going to do a better job about something that interests you.

4. Another key to embarking on ebook writing is developing an appropriate outline for your ebook.

5. You will also want to make sure that you set aside specific time each and every week to devote to ebook writing.

6. Understand that when you undertake ebook writing you are going to have to spend some time reviewing and redrafting.

7. Make sure that you edit your work closely when you are ebook writing.

8. Finally, in the process of ebook writing, have someone else you trust and with experience read and review what you have written. This important step will assist you in catching errors and problems you may not have noticed yourself.

Now you need to take action and write your E-Book!

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Thursday, May 10, 2007

Getting Valuable Insight to Help You Write Your Next E-Book

As an author of e-books often I find that the most valuable insight I get is from people who know little if anything about the subject matter. This is because you gain insight into the various questions of the readers and novices who may read your book. In fact they may know nothing about the subject or topic you are writing about.

For instance currently I'm writing an e-book about the future of over the road trucks or 18 wheelers. So, I e-mailed 10 people who I believe ask very good questions and I sent them the table of contents and a couple of pictures that will be in the book and asked them if they had any thoughts on the subject. They did.

Indeed one person asked about new technologies which will prevent truck drivers from falling asleep at the wheel. There are actually such technologies that do exist now in the future they will probably be on large semi trucks. I assured the people who asked these questions; "I will be sure to address all of these concerns in the eBook."

Indeed, there were other questions such as road conditions, traffic and what happens to the cargo if it involves perishables and the road is impassable? Another question was about pollution and how the trucks to the future will pollute less or perhaps run on fuel cells.

I told each participant; "Thank you very much for helping kick off this topic for me." And I will surely return the favor if they ever ask me. This is one method that I recommend the e-book authors use to focus in on their audience.

There is no sense in leaving anyone behind in your eBooks and you need to know the questions that normal people would ask. If you are writing an e-book you should answer the normal questions and the questions of the particular industry. I hope this e-book authoring tips will help you.

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Tuesday, May 08, 2007

Article Directory Submission

Article submission refers to submitting articles to article directories to achieve hyperlinks from websites that wish to publish your content. This is becoming a cost-effective and increasingly popular method of attaining links that are embedded in content, on-topic and from unique domains and class-C IP addresses.

Choosing to submit articles to article directories can be a lengthy process that is a strain on in-house resources. It is essential that efficiency can be achieved, and now many companies are looking towards article writing services and article submission services to ensure efficiency and quality benchmarks can be met and surpassed. Article submission companies will pro-actively find, locate and enhance their article directory submission portfolio to ensure quality benchmarks and cost-effectiveness is attained and constantly evolving to meet their client's requirements.

As article directory submission providers offer varied and ambiguously named services it is essential that any potential clients firstly ensure accountability from the service provider they are choosing to contract with. Should the article submission company provide screenshots of submissions then the client can be sure that every submission they have commissioned has been fulfilled. Most reputable article directory submission providers will have a policy such as this as a standard approach to all submission projects.

Article submission companies may also be particularly beneficial to companies based in the USA, UK and Western countries. Using remote outsourced labour it is possible to attain services for a fraction of the cost of employing and training in-house staff. Indian article directory submission companies will provide services for rates of well below $5 an hour, and in doing so will increase the ROI a western company can attain from their directory submission spend. Choosing to contract with an article directory submission company may also aid in the UKarticle writers phase.

The article submission company will have a good understanding of best-practise article writing and the requirements of article directories to ensure higher acceptance rates and linking incentive. An experienced article submission company will also have links with article writers with experience in SEO and writing articles for the specific purpose of article directory publishing.

An article writing company may also be a potential source for purchasing article submission services or to ask for independent advice. Their desire to aid their customers in attaining the highest ROI for their article marketing spend may mean that asking your copywriter to recommend an article submission company could be a sensible approach.

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Monday, May 07, 2007

7 Ways to Make Your Ebook Reader Friendly

I love ebooks. I can download them instantly, they don't take up any space except on my hard drive, and often they are offered for a lower price than bound versions of the same book. However, one drawback to ebooks is that they can be harder to read than a book you can hold in your hand. As an ebook writer, you need to do everything you can to make your ebook "reader friendly" so that your readers actually read your ebook (and possibly click on those links which you so helpfully provided throughout). Here are seven ways to make your ebook reader friendly.

1) In an ebook that is read on a computer screen, you must give your readers' eyes a break. You can do this by using white space. Readers' eyes need to rest in the cool white oases you create on your pages. If the pages are too dense, your readers will quit reading as soon as their eyes begin to tire.

2) Use an easy-to-read design. Find a font that's easy on the eyes and stick to that font family. Using several different fonts will only tire your readers out before they've gotten past your introduction. Use at least one and a half line spacing and text large enough to be read easily on the computer screen, but small enough so that the whole page can be seen on the screen. You will have to experiment with this to find the right combination.

3) Write with a casual, conversational tone. Use the pronoun "you." Reader's respond to the feeling that you are having a conversation with them. Keep your style lively by breaking up the length and structure of your sentences. Sentences that are all the same length and structure tend to be a good cure for insomnia.

4) Keep your writing engaging with anecdotes, testimonials, photos, graphs, advice, and tips that keep your readers turning the pages. Sidebars are useful for related, additional information, and they break up the density of the page.

5) Make use of lists, both bulleted and numbered. This makes your information easy to absorb and gives the reader a mental break from dissecting your paragraphs one after the other.

6) Don't forget to run a spell and grammar check. Writers are judged by things as seemingly minor as correct spelling and punctuation. Readers think to themselves, "If this guy doesn't even know that "a lot" is two words, how can I be sure that he knows what he's talking about in this book?" Don't ruin a great book by misspelling common words (accidentally, exercise, receive) mixing up homonyms (affect/effect, its/it's, principal, principle), or stringing sentences together with commas.

7) Create a table of contents, an index, and a bibliography. Readers may want to refer back to something that they remember reading without scrolling through the whole book. They also may be interested in finding out more about your subject by reading your source material. Your bibliography can be a source of additional revenue for you if you provide clickable links that include your affiliate ID.

Doing all this may seem like a lot of trouble, but you benefit just as much as the reader does. If your readers read and like your ebook, they will click on your links, won't return it for a refund, and will consider buying future ebooks from you. Doesn't that make taking the time and effort to make your ebook reader friendly worthwhile?

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Friday, May 04, 2007

eBook Marketing: Finding The Best Joint Venture Partners To Help You Sell More eBooks

When you joint venture to sell ebooks and information products, you bring your strengths to the table and then partner up with someone who is marketing to the same group of people but whose products and services compliment rather than conflict with your own. So how do you find the right joint-venture partners? Here are 7 places to look for successful joint ventures

1. Conferences and Meetings. I've found conferences to be a great place to meet people that I can joint venture with in my ebook business, where as local meetings have not worked that well for my business because most of these people were offline. Every business is different so check into both types of events and see what works best for your business. The important thing is to put yourself in situations where you can talk to people face to face and where there is the best possibility of forming an alliance that will benefit both of you. (Face to face contact can help you form partnerships more quickly than by telephone.)

2. Your Students. If you have a teaching or coaching business, your students could be one of your best sources for joint ventures. I find that my best students who are in fields relating to ebook writing and marketing have great potential to become joint-venture partners. They are earnest, they are committed and they are taking action on a regular basis. So
really get to know your students and always look for joint-venturing opportunities with them.
(It will also be an added incentive for them to work with you in the first place.)

3. Your Customers. People who buy your products are obviously interested in what you do and some of them will most likely be in related fields. Find ways to engage your customers to find the ones that can increase your bottom line through joint-venturing.

4. Affiliate Partners. Affiliate partners can often turn into joint-venture partners.
An affiliate is someone who is already promoting your products and services which means that they have a market that is already interested in what you have to offer.
Some of them will be a natural fit and will move from promoting your products and services to working with you as a joint-venture partner.

5. Vendors. The vendors that you work with may know other people who are exactly the kind of people you are looking to joint venture with. You might even considering offering vendors a "hook-up fee" which will give them even more incentive to help you find the best joint-venture partners for you.

6. Trade Associations. Get to know the people who run your local trade associations and ask them which vendors they use. Then make a point to get to know these vendors. They can also be a good source for joint-venturing opportunities.

7. People whose services you use. Think about the people in your life who perform a service for you. Do they have a business where joint venturing with you makes sense for them? Will it help them expand their business while helping you to do the same?

If you want to find great joint-venture partners, pay attention to your students, your customers, your affiliates, your vendors, people in your trade associations, people that you meet, the people that you work with, and the people who work for you. You never know where you will meet the perfect partner who needs what you have to offer and will help you to expand your reach, sell more ebooks and make more money with less effort than many of the other ebook internet marketing strategies require.

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Thursday, May 03, 2007

How to Write an E-Book on Health and Fitness

To write a good eBook on Health and Fitness you must first set the tone, not only in the first chapter but also with a good picture on the cover and/or the Title Page, as well. The Introduction, Acknowledgements and Forward must too set the tone. What tone do we set?

Well consider if you will that no one buys into the Superman Theory without the Kryptonite too. People liked the movie "Rocky" because it showed spirit, adversity and it brought out the character. If you are telling people to get off their butts and work-out, eat right and exercise then you must tell your own story too.

Maybe you might mention the CAP principles for Fitness or a plan that anyone can do. Maybe you have had experiences in running a marathon as well? You need to speak to the readers psyche and get them to look in the mirror with greater self-esteem.

On the title page you might use a "Runner Breaking the Tape" and a somewhat blurred image that could be anyone or maybe a happy couple jogging along the beach or down a nice trail?

It is important also to choose your Chapter Titles carefully as well. How about these ideas?

  • The Crisis We Face
  • Mastering a Mental Attitude
  • Choosing a Workout Plan
  • The Importance of Stretching
  • The Food We Eat
  • The Winning Attitude
  • Advantages of Maintaining Weight
What about the end of the eBook? Well how about some really good solid references? Some

Scientific and Research Reports (at least 20), which you have read to insure that you did not make any mistakes in your comments in the book and that everything is totally accurate.

You also need lots of pictures, but for eBooks you need to keep the pictures and sketches down to 50 Kb in size, do not forget that, otherwise the eBook will be too big. In the back of the book you should also include Bonus Articles by both you and your co-author if you have one.

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Tuesday, May 01, 2007

3 Little-Known Ways To Differentiate Your Resell Rights Products From The Herd!

One of the major benefits of having a resell rights product is that you can sell it almost immediately. You are given an instant product to promote, and all you have to do is promote it. However, if you make a little effort to differentiate your product from other resellers, you will definitely make more profits since your product will be perceived as being a unique offering.

Here are 3 easy ways to 'spice up' your resell rights product:

1) Create a themed package

If you possess a few resell rights products, you can package them together as a sort of toolkit. For example, an Adsense toolkit, or an ebook publishing toolkit. Creating a package immediately increases the perceived value of your product and you will be providing a very comprehensive solution to people's problems.

2) Add a 'heart-stopping' guarantee

Having a strong guarantee will set you apart from other resellers. Preferably, make a 60-day guarantee or even a year long guarantee. Although there will be some refunds, the amount of sales you make will more than cover this.

3) Create a new salesletter

If your resell rights product also contains 'private label rights', you can edit the salesletter and create new graphics for it. Having new ecover and banner graphics sets your product apart from the rest and will give you something unique to sell. You can also improve on the original salesletter you were given by adding power phrases and words that increase conversion rates.

You see, by taking a little time and effort to make a few simple changes, your product can take the marketplace by storm and be seen as a credible and unique product.

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